• FILMMAKER & VISUAL ARTIST JOAKIM LLOYD RABOFF

    As a Filmmaker, I focus on creating inspiring short films for a wide range of companies and organizations. The films I create are produced through a creative collaboration with my clients – from conceptual ideas all the way through to distribution.

    Got a film project? Get in touch!
  • ICA MAXI VÄSTRA HAMNEN

    The Assignment: Storyboard and produce a short film visualizing how customers can easily order groceries from supermarket ICA Maxi online and have them delivered to their homes.

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  • BAR ITALIA

    The Assignment: Produce a short ad showcasing a customer enjoying the Italian café and restaurant Bar Italia’s artisan soft ice cream.

    Result as of January 2021: 42k Youtube views.

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  • SLIPERIET GYLSBODA

    The Assignment: Photograph images for a book that documents the artists and vibrant cultural vibe at Sliperiet Gylsboda Arts & Cultural Center in southern Sweden. The origin’s of the center stem from the nearby rock quarry where diabase is to this day exploited. Many of the artists at Sliperiet Gylsboda use the black rock as a means to express their creativity. The project also included a mini documentary.

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  • UNITED NATIONS

    The Assignment: Produce a short film and several large format images focused on the aurora polaris in Scandinavian Artic and shown during a climate conference held at the United Nations Headquarters in New York City.

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  • THE TERRACE

    The Assignment: Produce a teaser ad for The Terrace, a new rooftop bar at Clarion Hotel & Congress in Malmö, Sweden.

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  • NORDIC CHOICE

    The Assignment: Create a series of short, instructional and inspirational films describing a “Best Practiice” way to prepare and serve food.

    Whatch Film
  • SEMBO TRAVEL

    The Assignment: Produce a commercial about travel agency SEMBO’s Raod Trips.

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    Film for Stena Line Sembo
  • ARTIST JOHAN CARLSTEN

    The Assgnemnt: Capture a few moments and thoughts of Swedish artist Johan Carlsten during a typical day in his studio.

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  • WEST SWEDEN

    The Assignment: Produce a commercial showcasing how wonderfully joyous and easy it is to vacation in western Sweden with your dog.

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  • NÄRINGSLIVET I ÄNGELHOLM AB

    The Assignment: Produce a series of insprining commercials focused on attracting tourist to the municipality of Ängelholm in southern Sweden. This particular shot is taken from the film “Cozy Bjäre”. Click below to view it.

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  • RESTAURANG VESPA GRANDE

    The Assignment: Interview co-owner Eduardo Mondolfi and share his thought’s on wine, food and sustainability.

    Whatch Film
  • VIBES BEACH BAR

    The Assignment: Produce a short film for the popular beach bar and lounge Vibes about their summertime Breakfast Yoga Class.

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  • SJÖBERGS FLAGGFABRIK

    The Assignment: Create a short film showcasing some of the company’s craftmanship for publication on their social media channels.

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  • BAR TGL ITALIA AB

    The Assignment: A combination project consisting of multiple shoots and deliverables, including images and films for one of Malmö’s most appreciated cafés and artisan ice cream factory’s.

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  • PELLO BELLO AB

    Model Karolina Janickaite at the Central Station in Vilnius in Lithuania.during a pre-shoot for fashion company Pello Bello based in Malmö, Sweden.

  • FORMER PRIME MINISTER STEFAN LÖFVÈN

    The Assignment: Document the Swedish Prime Minister’s speech during a political rally in Malmö, Sweden for conference organizer Kockum Fritid.

  • SKÅNETRAFIKEN AB

    The Assignemnt: Conceptualize and produce a Christmans themed television commerical for municipal transportation company Skånetrafiken and Clarion Hotel & Congress Malmö Live.

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  • KOCKUM FRITID

    The Assignment: Photography at Kockum Fritid, the leading activity center in Malmö, and capture their entire range of activities for the their “image bank”. The project also included a dozen short films from a variety of activities, including swimming.

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  • LEIMDORFER

    The Assignment: Document the company Leimdorfer Fastigheter’s property in Helsingborg from above. The project demanded that I hire a stable, turbo prop airplane, preferably with a plexiglass cockpit, so I could capture the required aerial images of the vast area as smoothly as possible.

  • UNITED NATIONS

    The Assignment: Produce and display large images and a film conveying beauty of the Artic at a climate conference with over 400 delegates at the United Nation’s Headquarters in New York for the Swedish Mission to the UN.

  • ÄNGELHOLMS NÄRINGSLIV AB

    The Assignment: Produce a short film about how the municipality’s tourist destinations, including restaurants like Strandhugget in Vejbystrand, are largely dog-friendly.

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  • HAPPY ECONOMY

    The Assignmnt: FIlm a short pressentation of Dr Samuel West, founder of The Museum of Failure and The Museum of Disgusting Food, talking about happiness for the Swedish consultancy firm, Happy Economy.

    Whatch Film
  • Nordic Choie Hotels

    The Assignment: Capture precious moments when the hotel chain’s mascots Lollo & Bernie pay a visit to Quality Hotel View in Hyllie, Sweden.

  • FINJA PREFAB AB

    The Assignmen: Document for Finja Betong, a European leader in the cement element industry, as the first elements of a high rise residential building were being mounted in Limhamn on the southwest coast of southern Sweden.

  • ELOPED AB

    The Assignment: Photograph images of Ken Wegas, a famous Swedish Elvis impersonator for a multi-page brochure for Malmö based electric scooter company, Eloped AB.

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  • NORDIC CHOICE AB

    The Assignment: Capture the soul of Living Room Bar, a cozy lobby saloon at Clarion Hotel & Congress Malmö Live in Malmö, Sweden. An establishment where only the very finest Gin & Tonics and other tasty beverages are created for discerning patrons. I was also produced a short commercial about the bar’s GT offerings.

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  • ROSENGÅRDS FASTIGHETER AB

    The Assignment: Capture a series of press photos of the company’s vibrant CEO Petra Sörling. The project was an extension of a two-year collaboration which included 4 short portrait films about key staff members. One of which was focused on Mrs Sörling.

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  • CAP GEMINI SWEDEN

    The Assignment: Photograph a large group of Swedish CAP GEMINI consultants, project managers and other key players at the firm’s headquarters in Hyllie, Sweden.

  • TERRANET AB

    The Assignment: Document on film and through still images Terranet’s unique wireless transfer technology at several rural villages in southern India, primarily west of Hyderabad. Here, students at a school demonstrate on tablets how the tech works.

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  • NORDIC CHOICE

    The Assignment: Capture a series of press photos of General Manager at Clarion Hotel & Congress General Jens Lyckman. This project was an extension of a multi-year collaboration which included several hundreds of photographs and films, including one for the hotel’s grand opening extravaganza.

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  • RESTAURANT DOCKSIDE BURGERS & BAR

    The Assignemnt: In a playful, yet inspiring way, capture with stills and film the essence of how the restaurant’s chef prepares menu items, including homemade fries and delightfully tasting burgers.

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  • BAMBOO YOGA RETREAT

    The Assignment: Produce a short film that captures the essential soul of Bamboo Yoga, a beachfront yoga retreat on Patnem Beach in Goa, India.

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  • SKANSKA ÖRESUND AB

    The Assignment: Document ongoing residential and commercial property development for construction company Skanska’s projects in Hyllie, Sweden.

  • FINJA BETONG AB

    The Assignment: Capture images of the shoppingmall Emporia in Hyllie Sweden for which Finja Betong AB had been the project’s main supplier of concrete elements, including the massive property’s many stairwells.

  • Quality Hotel View

    The Assignment: Photograph General Manager Jenny Benestam for Nordic Choice’s conference hotel Quality Hotel View in Malmö, Sweden for press releases, corporate presentations and in other official circumstances.

  • Våningen & Villan AB

    The Assignment: Capture Johan Linde, founder and CEO of real estate company Våningen & Villan (Condos & Villas) in series of photographs for press, advertisement and marketing purposes.

  • Shutterstock LLC

    The Project: Photograph model Tora Rosenkjaer in a series of themes for stock photo agency Shutterstock LLC and their partners.

  • Management Partners AB

    The Assignment: Capture the essential vibe from a combined corporate event and high school graduation event.

  • SCHMIDT HAMMER LASSEN ARCHITECTS

    The Assignemnt: Capture images of combined hotel, concert hall and conference center “Malmö Live” project designed by Schmidt Hammer Lassen Architects of Copenhagen, Denmark.

  • PROJEKTBYRÅN

    The Assignemnt: A series of portraits of cultural consultant and founder of consultancy firm Projektbyrån.

  • AFTONBLADET/BONNIER

    The Assignment(s): Produce informative and inspiring guides with editorial copy and photographs from around the world.

MY FILM PRODUCTION TIPS

PRODUCTION PLANNING
Film is without a doubt a medium that can quickly and effectively influence viewers in many different ways. Depending on the scope of the project, several types of skills, equipment, and environments may be required for film production.
But producing film can also be a streamlined and relatively uncomplicated, affordable process. For me, pre-planning a film is key for it to be a successful production. Planning ahead gives everyone involved a good overview and helps avoid potential mistakes and misunderstandings.
My planning process for film projects is straightforward and consists of 6 simple steps.
1. Project description – Let us briefly define and decide the basic idea of ​​your film project and its scope.
2. Brainstorming – With an open mind, this is the step where we transform your goal and basic idea into something more tangible. Something we can actually create a finished film from – without breaking the bank or being forced to make too many creative compromises.
3. Moodboard – Here’s where we organize all our inspiration and references from the previous steps so that they are visualized into the film project in a clear way.
4. Storyboard – The goal in this step is to visualize the most important scenes/parts of your film with rough sketches or a slide show.
5. Checklist – This step is important so that we plan each scene, calculate necessary scene-time required, film locations, determine lighting and focus on each scene’s “DNA”.
6. Call Sheet – This is about organizing and scheduling the film’s production, different areas of responsibility, and ensuring that the film production team and other stakeholders are on one common call sheet, ie a combination of schedule and list of responsibilities.
Once all 6 steps are finalized, filming can begin!
10 BASIC FILMING SUGGESTIONS
1. Don’t film multiple scenes in a single long take. With short, separate sequences, it will be a lot easier to plan your film in advance and edit it afterward.
2. Vary perspectives in a scene by filming from above, below, and from different positions around the subject. Varied angles will help keep your viewers attention on the story (and decrease the risk of boring them).
3. Always use a tripod or, if you’re shooting handheld, the camera’s and lens’s image stabilization feature (if available). While shaky footage can be creatively interesting and useful to dramatize a scene, if too much of your story is shaky, it could easily become a distraction.
4. Composition. Frame each scene beautifully, but pay attention so that the background and peripherals don’t steal attention from your main subject.
5. Always film longer sequences than you need. Extend each scene at least 10 seconds before and after each scene. This gives you extra material to edit if you need it.
6. Don’t zoom in on a scene during filming if it’s not consciously planned. Use your feet instead to get closer or to create greater distance from the subject.
7. Always try to film with the main light source behind the main camera. Use ambient, natural light as much as possible and a reflector to lighten up shadows and dark areas.
8. Use prime lenses. In general, fixed focal length lenses are sharper, more sensitive to light (good in low light), and offer a more cinematic “look” than most zoom lenses.
9. Although “poor” film quality can be used and viewed as an artistic expression, crappy audio will inevitably distract. Spend time and love on getting great sound recording!
10. Record in High Resolution. By filming in 4k or higher and then editing on a HD/1080p timeline, you’ll have the opportunity to reframe and/or zoom in when editing your footage. It’s like having two cameras!
EIGHT ESSENTIAL MOVIE COMPONENTS
1. Character. For successful storytelling, the film should convincingly introduce a character or subject whose story people want to see and listen to.
2. Intrigue. A movie is always a kind of journey. The main character or subject must convey a kind of movement that causes a change of attitude or takes the viewer on an emotionally interesting “journey”.
3. Conflict. This is the essence of most drama. The more you can involve the audience in the subject or character’s struggle in a conflict, the more interesting your story will be to follow.
4. Resolution. A cinematic resolution where the main character or subject wins over antagonistic forces, is almost always the highlight of a film.
5. Structure. A story should have a beginning, a middle and an end. But not necessarily in that order. On the contrary! There is a lot of room for creativity here.
6. Scenes. A scene is very the building block of a script and a film’s most basic component. From a purely cinematic point of view, everything that happens at the same time at any given moment point is a “scene”.
7. Dialogue. Each line in a film can fulfill several functions – from entertaining and seducing the audience, to making them feel empathy, even with the coldest, darkest characters.
8. Vision. It’s important that the film’s vision, its soul and purpose, in addition to being entertaining, are included from the idea stage until it’s ready to be shown.

Various Assignments