A portfolio of work by filmmaker and photographer Joakim Lloyd Raboff

NEW BOOK: MALMÖ
This new book is a tribute to Malmö – a warm, visually rich, and deeply personal portrait of a city that is both confident in itself and constantly curious about how to stay relevant. A place to live in, explore – and always return to.

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NEW BOOK: VARVSSTADEN
This is an inspiring tribute to Malmö’s maritime soul. It captures the fading remnants of the city’s proud industrial past — a story of resilience, reinvention, and forward momentum. Through unique photographs, you will get a glimpse of the final traces of the city’s shipbuilding legacy as it gives way to a new, vibrant future.

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NEW BOOK: L.A.
Los Angeles – a sprawling, sun-soaked labyrinth where dreams are both made and broken. For visual artist and author Joakim Lloyd Raboff, a native son of this metropolis, the city is his tireless muse, bursting with contradictions and inspiration. In this book, he presents a curated collection of images that explore its layered urban landscapes, capturing scenes both iconic and obscure through his discerning lens.

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Hello!

My name is Joakim Lloyd Raboff, and I am a Swedish-American visual artist with broad experience in film and photography. Simply put, I provide clients with creative ideas for highlighting their brands, products, and services through engaging visual storytelling. I’ve produced numerous commercials, exhibit and conference material, wall art for public spaces, travel guides for newspapers, and more than 20 popular books.

Some of the clients whom I’ve produced film, photography, and marketing content for:

• United Nations • Malmö Opera • Skanska • Midroc • Nösund Havsbad • Aftonbladet • Allt om Resor • Bonnier Förlag • Scandinaviska Enskilda Banken • IKEA • ICA • Nordic Choice • Ängelholms Kommun • Malmö stad • HSB • PEAB • Whilborgs • Tetra Pak • Trelleborg • Kockum Fritid • IBM • Assa Abloy • Bar Italia • Clarion Hotel Malmö Live • Clarion Hotel Sea U • Cool Stuff • Finja Betong • Greenfield AB • Hotel Esplanade • ICA Maxi Västra Hamnen • ICA Vågen • La Soupe • LINK Arkitekter • White Arkitekter • Rosengårds Fastigheter • Skånetrafiken • Vasakronan • Våningen & Villan • Viktväktarna • Smarta Kök • Park Inn Malmö • Leimdorfer • Fluidity Design • Santa Monica City Council • Eloped

With over 25 years of professional experience as a visual artistt and storyteller, I’ve worked with some of Sweden’s most well-known and respected companies and organizations.

Get in touch today to learn more about my collaborative process and how it can help your company engage and inspire your customers.

Joakim Lloyd Raboff
Visual Artist
joakim@raboffphotography.com
Mobile/WhatsApp: +46709404919

Västra Hamnen 2004-2024
Hardcover
248 pages
100% Västra Hamnen

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NEW YORK CITY
A decades-long project that culminated in a coffee table book about New York City.

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SURFING IN WAVES OF EUPHORIA
The Assignment: Produce a short film that captures the essence of surfing.

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SLIPERIET GYLSBODA
The Assignment: Photograph images for a book that documents the artists and vibrant cultural vibe at Sliperiet Gylsboda Arts & Cultural Center in southern Sweden. The origin’s of the center stem from the nearby rock quarry where diabase is to this day exploited. Many of the artists at Sliperiet Gylsboda use the black rock as a means to express their creativity. The project also included a mini documentary.

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NEW YORK CITY
The Assignment: Produce a short film that captures the essential soul of Bamboo Yoga, a beachfront yoga retreat on Patnem Beach in Goa, India.

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HUNDVÄNLIGA HOTELL
The Assignment: Produce a short promotional film for the website www.hundvanligahotell.se highlighting the site’s unique selling points.

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DRONE FOOTAGE
A showreel of scenes from various film projects in Sweden and abroad where drone footage was required.

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BANSKO, BULGARIA
The Assignment: Produce a short inspirational film from the exotic ski resort Bansko in the Bulgarian alps for www.airlinestaffrates.com

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MyDOG 2023
The Assignment: Produce a short documentary film from MyDOG, the largest dog show in the Nordic countries for www.hundvanligahotell.se

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SPINNING AT KOCKUM FRITID
The Assignment: Produce a short inspirational film about spinning at Kockum Fritid, a popular sports center in Malmö, Sweden.

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ICA MAXI VÄSTRA HAMNEN
The Assignment: Storyboard and produce a short film visualizing how customers can easily order groceries from supermarket ICA Maxi online and have them delivered to their homes.

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MARITIMEBMI AB
The Assignment: Produce a short filmed presentation about Elin Gärdenfors, BIM Manager & Innovation Strategist at MaritimeBIM AB in Helsingborg, Sweden.

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KOCKUM FRITID: PADEL
The Assignment: Produce a short inspirational film about two new padel tennis courts at the sports center Kockum Fritid in Malmö Sweden.

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SOI DOG PHUKET
The Assignment: Produce a short film about Soi Dog, the successful dog and cat shelter on the island of Phuket, Thailand for www.hundvanligahotells.e

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UNITED NATIONS
The Assignment: Produce a short film and several large format images focused on the aurora polaris in Scandinavian Artic and shown during a climate conference held at the United Nations Headquarters in New York City.

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HOTELL ADDICT
The Assignment: Capture the making and baking of the delicous cinnamon buns with pastry chef Paula Cederlöf at Abisko Mountain Lodge for the popular Swedish hotel blog www.hotelladdict.se

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THE TERRACE
The Assignment: Produce a teaser ad for The Terrace, a new rooftop bar at Clarion Hotel & Congress in Malmö, Sweden.

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BAR ITALIA
The Assignment: Produce a short ad showcasing a customer enjoying the Italian café and restaurant Bar Italia’s artisan soft ice cream.

Result as of February 2022: 67k Youtube views.

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UNITED NATIONS
The Assignment: Produce and display large images and a film conveying beauty of the Artic at a climate conference with over 400 delegates at the United Nation’s Headquarters in New York for the Swedish Mission to the UN.
AFTONBLADET/BONNIER
The Assignment(s): Produce informative and inspiring guides with editorial copy and photographs from around the world.
WEST SWEDEN
The Assignment: Produce a commercial showcasing how wonderfully joyous and easy it is to vacation in western Sweden with your dog.

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LES MILLS CLASS@KOCKUM FRITID
The Assignment: Produce an inspiring ad for sports center Kockum Fritid’s group training classes by Less Mills, including Combat, Attack and Pump.

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NÄRINGSLIVET I ÄNGELHOLM AB
The Assignment: Produce a series of insprining commercials focused on attracting tourist to the municipality of Ängelholm in southern Sweden. This particular shot is taken from the film “Cozy Bjäre”. Click below to view it.

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SEMBO TRAVEL
The Assignment: Produce a commercial about travel agency SEMBO’s Raod Trips.

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RESTAURANG VESPA GRANDE
The Assignment: Interview co-owner Eduardo Mondolfi and share his thought’s on wine, food and sustainability.

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KOCKUM FRITID
The Assignment: Produce a short film to inspire members at fitness facility Kockum Fritid to train in the new Kockum Express circuit room.

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VIBES BEACH BAR
The Assignment: Produce a short film for the popular beach bar and lounge Vibes about their summertime Breakfast Yoga Class.

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ARTIST JOHAN CARLSTEN
The Assgnemnt: Capture a few moments and thoughts of Swedish artist Johan Carlsten during a typical day in his studio.

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BAR TGL ITALIA AB
The Assignment: A combination project consisting of multiple shoots and deliverables, including images and films for one of Malmö’s most appreciated cafés and artisan ice cream factory’s.

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NORDIC CHOICE
The Assignment: Create a series of short, instructional and inspirational films describing a “Best Practiice” way to prepare and serve food.

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KOCKUM FRITID
The Assignment: Photography at Kockum Fritid, the leading activity center in Malmö, and capture their entire range of activities for the their “image bank”. The project also included a dozen short films from a variety of activities, including swimming.

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ÄNGELHOLMS NÄRINGSLIV AB
The Assignment: Produce a short film about how the municipality’s tourist destinations, including restaurant ts like Strandhugget in Vejbystrand, are largely dog-friendly.

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Nordic Choie Hotels
The Assignment: Capture precious moments when the hotel chain’s mascots Lollo & Bernie pay a visit to Quality Hotel View in Hyllie, Sweden.
ROSENGÅRDS FASTIGHETER AB
The Assignment: Capture a series of press photos of the company’s vibrant CEO Petra Sörling. The project was an extension of a two-year collaboration which included 4 short portrait films about key staff members. One of which was focused on Mrs Sörling.

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NORDIC CHOICE AB
The Assignment: Capture the soul of Living Room Bar, a cozy lobby saloon at Clarion Hotel & Congress Malmö Live in Malmö, Sweden. An establishment where only the very finest Gin & Tonics and other tasty beverages are created for discerning patrons. I was also produced a short commercial about the bar’s GT offerings.

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BAMBOO YOGA RETREAT
The Assignment: Produce a short film that captures the essential soul of Bamboo Yoga, a beachfront yoga retreat on Patnem Beach in Goa, India.

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