BIOGRAPHY

I was born on July 22. 1963 in Santa Monica, California, USA. In 1978, I moved to Gothenburg, Sweden where I lived until 1997. I then relocated to Malmö in the far south of the country and have lived there off and on for close to 20 years.

PROFILE
Filmmaker, Photographer, Author, Lecturer and, Visual Artist. Broad and well-documented experience as a reliable provider to both large and small companies and organizations as both an independent and team-playing creative force. I produce engaging, result-focused content that syncs seamlessly with existing strategies.

Selected experiences:

BOOKS, SHORT FILMS & VISUAL STORIES 2020-
‣ Produced a comprehensive book for the cultural center, Sliperiet Gylsboda in Gylsboda, Sweden.
‣ Wrote and produced short, inspirational films for Västsveriges Turistråd, Ängelholms Näringsliv AB, ICA, Bar Italia Artisan Gelato, Nordic Choice Hotels, HSB and Terranet AB, among others.
‣ Produced commercials for Adexia Sverige, a filmed presentation for Elin Gärdenfors, a BIM manager & Innovation Strategist
‣ Produced 100+ portraits and environment images for ICA MAXI in Västra Hamnen, Malmö.
‣ Produced an inspirational commercial about a new training facility called Kockum Express for Kockum Fritid’s social media channels and interior screens.



ARTIST, CREATIVE COACH & AUTHOR 2012-

‣ Journalist and photographer of 240-page portrait and interview book, “We är Malmö Opera”.
‣ Aerial fine art photography for the public park exhibition “Malmö Upside Down” in Slottsparken, Malmö, Sweden.
‣ Wrote script and filmed “Shop Online” for supermarket client ICA Maxi Västra Hamnen in Malmö, Sweden.
‣ Five inspirational video ads for ice cream company Bar Italia Artisan Gelato in Malmö, Sweden.
‣ Wrote scripts and delivered four video ads and still images for Nösund Havshotell in Orust, Sweden.
‣ Creative Director and Podcast Host for autonomous vehicle software company Terranet AB in IDEON, Lund.
‣ Founder of Gallery Västra Hamnen; a combined studio and gallery for both exhibitions and photo/film projects with approximately 17,000 followers on social media. (I Love Västra Hamnen)

CREATIVE COACH, JOURNALIST, SENIOR COPYWRITER 2003-
‣ Contributed copywriting and creative solutions to multiple global campaigns for IKEA, Tetra Pak, and Ericson, among others. Wrote articles, produced photography-driven stories and destination guides for several Swedish daily papers, including Aftonbladet Resa, Allt om Resor, Sydsvenskan, and the travel magazine UTRIKES.
‣ As a Creative Coach, I worked strategically with internal and external communication as well as brand-building global campaigns and concept ads for IKEA in Älmhult, IKEA Systems in Delft, and IKEA Services in Helsingborg.

ADDITIONAL EXPERIENCE
‣ Created imagery for the 2017 international climate conference at the UN headquarters in New York.
‣ Created television ad for public transportation company Skånetrafiken in Malmö, Sweden.
‣ Produced Grand Opening film for Nordic Choice Malmö Live in Malmö, Sweden. 
‣ Created video installation for the restaurant Kitchen & Table in Malmö, Sweden.
‣ Produced the content and project led the print of anniversary book Turning Torso 2005-2015.
‣ Filmed material for the conference facility Sky High Meetings Christmas advertising film.
‣ Produced a total of 19 popular books sold in physical and online bookstores.
‣ Founded a Facebook fan page with circa 17k followers (organically)
‣ Lecturer and Teacher at various educational institutions in Sweden.

EDUCATION 

‣ University of Gothenburg: Political Science, Information Technology.
‣ Gotland Art College: Art History, Photography, Sculpture and Painting.
‣ Certified Qigong Instructor

LANGUAGES 
‣ English: Mother tongue.
‣ Swedish: Fluent, Resident/Citizen of Sweden since 1986. 
‣ Spanish: Some

Last updated: June 2022

TO CONNECT:

Email: joakim@raboffphotography.com

Mobile & WhatsApp: +46709404919